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Welcome to the brand story

The brand story is founded by brand and content professional Sinead O'Moore.

Built on purpose, value, relationships and emotional connection. 

A personal and professional service for start ups and established brands who need to curate, create and share their authentic brand story to connect meaningfully with their audience.

Scrolling, attention spans, a healthy skepticism and unlimited access to competitor options, your brand story has the power to convert a customer into a committed community. 

By using emotion you inherently build a trusted relationship and business growth.


Impactful brand storytelling is about how to look your audience in the eye digitally (Card
About: About
Sinead o'moore the brand story

Why the brand story?

  • Founded by Sinead O'Moore, brand and content professional and host of the No1 Irish parenting podcast, "everymum the podcast"

  • 6 years as Head of Brand and Content Strategy for everymum Ireland's most engaged & fastest growing online parenting community - and content strategist for it's paid client partners incl WaterWipes, Mothercare, La Roche Posay, Sudocrem, Aldi, SuperValu & many more essential family brands.  

  • Former Irish Ad & Design Agency Account Director, supporting the creative strategy and execution delivery across all media channels.

  • Creator, producer and host of 3 female and family audience podcasts

    • everymum the podcast supported by WaterWipes

    • My Contraception created for Bayer

    • Gold Ribbon Conversations created for Childhood Cancer Foundation Ireland

  • Trusted voice for community of women in Ireland

  • Network of industry professionals to collaborate with on creative and execution. 

About: About Us

Sinead was able to create an amazing product for us from a nugget of an idea. We knew what we wanted but we didn’t know how to create it because it was something we had never done before.

Sinead was able to take us through every step of the process – from exploring the initial idea to developing and refining the concept. She guided us through the creation of a podcast series from start to finish, recommending platforms, writing scripts, liaising on editing, and of course, conducting compassionate and professional interviews with guests to create a podcast series that we are very proud of.

Fionnuala Murphy, Director, Childhood Cancer Foundation Ireland

About: Testimonials
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